The concept is a series of wrapping papers that would raise money for various types of endangered species conservation. The money would go towards the conservation and support of wichever animal's wrapping paper you bought. I wanted it to be good for a birthday present or a young kid's christmas present. There would be a card attached to the roll that talked to you about the dangers that sea turtles faced, especially their high rate of fibropapiloma cancer due to water pollution.
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